Start for free.
Pay only when it works.
Every institution starts on ApplyPal at no cost. Pricing only begins once your platform reaches a meaningful level of student engagement, so you can test demand before you spend anything.
How our pricing works
We believe you should see results before you pay. That's why every institution starts free.
Start completely free
Set up your institution's ApplyPal hub, add ambassadors and go live at zero cost. No credit card needed, no time limit on the free tier.
Test demand with real students
See genuine engagement from prospective students before you commit to anything. You'll know it's working before you pay a penny.
Pricing only starts with engagement
A paid plan only kicks in once your platform reaches a meaningful engagement threshold. You're never charged for an empty platform.
It is 100% free to get started. No credit card, no contracts, no risk.
Cancel anytime at absolutely no cost.
Full platform access.
From the very first day.
No feature-gating, no stripped-back free tier. You get the complete ApplyPal platform from the moment you sign up, including AI moderation, analytics and embed widgets.
Book a call to get startedIncluded for free
- Unlimited student ambassador profiles
- AI-powered conversation moderation
- Embed widgets for your website
- Analytics and conversion tracking
- GDPR-compliant platform
- Dedicated onboarding support
- Direct roadmap input as an early adopter
- Priority support from the ApplyPal team
Frequently Asked Questions
Common questions from institutions about ApplyPal pricing
At TAG, we focus on the student journey from school to university and all the way through to employment. Our other platforms that focus on student employability generate sufficient revenue to cover our costs. This means we can invest in ApplyPal without passing those costs on to institutions.
Currently we are operating a special offer where payment is not required and will not be for the foreseeable future. When it is, we guarantee it to be significantly lower than alternatives like TAP and Unibuddy.
That's great - it means we can offer a full switchover once your ambassadors have onboarded. As we have had clients request this before, we have a dedicated process that ensures the transfer is done seamlessly. When you do switch, you will notice a far greater experience at a fraction of the cost.
Yes, and we encourage it as it helps illustrate why ApplyPal is not only a superior but cost-effective solution. We can add an ApplyPal chat widget to any of your pages and let you see the difference for yourself.
Ready to see if it works for your institution?
Start for free, test with real students and only pay when you see real engagement.
No cost to start. Cancel anytime.
Book a free call